How Can Your E-Commerce Website Benefit From SEO?

The internet was made to facilitate communication. It made communication easier, faster, and better. What changed the internet forever were search engines. After search engines were made, the internet was no longer a mode of simple communication. It became a library that had every answer. The work of the search engine is to provide solutions to its users with ease. A user searches for a keyword, and the search engine tries to reciprocate through the most relevant results to help the user. 

However, how does the search engine manage these results? How are they retrieved and listed? Understanding the answers to all these questions is important if you wish for your webpages to be ranked in search results.

SEO can be the key to increase sales on your e-commerce website. How? Online business functions on conversion. For example, when a visitor on your website buys a product, s/he converts from a visitor into a customer. The first step towards increasing sales is increasing the number of visitors. 

Good SEO practices will help you do that. SEO is the process of optimising your webpages in a manner that they rank in search results. How is this done? Search engines use crawlers to go through webpages and index them. Hence, if a crawler can understand your content, navigate effectively through your website, and finds the content relevant, you can expect to be indexed and ranked.

Below are answers to questions you might have regarding SEO.

What to Do With Pages With No Unique Content?

There are a few pages that contain little information other than a picture. This makes it difficult for the search engine to understand what the page is about. Remember, the most important factor is that the users and search engine crawlers should understand what the content is about. 

In this case, the possible solution is to add content to the most popular product pages. This will increase the chances of getting the best pages ranked on search results.

However, it is not possible to produce text for 100,00 different products. In this case, what one can do is strengthen the product categories. If you are successful in strengthening the product’s parent category and improve internal linking through breadcrumbs, the results should be satisfactory. 

The key is to have a simple and efficient architecture. One more solution is to use user-generated content. This will rectify the possibility of content duplication; it will also boost sales conversion.

How to User-Generated Content?

The two direct benefits of user-generated content are better conversion rates and content uniqueness. User-generated content can be incorporated by building a community of happy users. This can be done by publishing reviews and sharing blog posts from happy customers. Another solution is to integrate social media with product pages. They provide ‘social proof’. 

This type of content will testify that people are happy with the product. If used smartly, user-generated content can turn the tide quite easily. It is upon your skill and creativity on how and where to use it. It’s important not to be afraid of honest opinions about your products and services.

How to Handle Category Pages?

Category pages are to be treated like individual home pages. It is essential to add useful and specific content on category pages. Generic content will not yield the best results. Add ons like guest blogging, content marketing, and even paid ads can work well. However, the preferable option is social media. 

One needs to have a strategy while using social media. Think of relevant and specific tags. One more solution is using search-friendly URLs. This technique yields better results, but the search engine is being provided with strong hints on what the webpage is about.

How to Present Product Descriptions from Manufacturers?

The problem is that duplicated content doesn’t work. It has a negative impact on SEO. Now, how do we present manufacturer specifications then? This cannot be done through rewriting as the products can be too many. One way of doing this is by inviting users to produce content. Enable the comments and let users share their views and stories. 

The aim is to personalise the content in accordance with the objective of solving problems. While generating content, the key is to remember that people do not like dull and technical descriptions. It is emotion and feeling that drives people. Hence, bring your product descriptions to life by narratives.

What is the Relation Between SEO and Web Design?

Web design for an e-commerce website is different from other websites. One needs a web designer who specialises in e-commerce websites. It is imperative to plan before you launch your website, not afterwards. Work on your wire-frames and design the process- make attractive category templates and have product pages promote them with internal links. This can prove to be quite effective.

We need to remember that SEO for e-commerce is different from traditional SEO. For e-commerce SEO, one needs a consultant who is skilled in multiple disciplines. One who has an understanding of human psychology, conversion rate optimisation, analytics, web design & development, social media marketing, communication, copywriting, economy, usability, and user experience. Yes, that is needed!It is because SEO specialists need to have a deep insight and understanding of commerce as well as the human mind.

Do you require EcommerceSEO services in India? If you do, we at Recenturesoft provide the most effective solutions. For more information, visit our website.